When [Otellini] joined the company in 1974, most people didn't even know what a PC was - From the Wall St Journal 11-11-2004
CHIPMAKER Intel will stop selling PC desktop motherboards in three years and instead will focus on supporting OEMs.
Intel announced that it will step back from selling PC desktop motherboards under its own name in the next three years. However the company has confirmed to The INQUIRER that it will continue to make and sell workstation and server motherboards under the Intel brand.
Intel's PC desktop motherboard range can best be described as steady if unexciting, though the firm put forth considerable effort to deliver features such as overclocking and even garish LEDs to tempt hardware enthusiasts.
The company said that it will phase out Intel branded PC desktop mainboards in the ATX, microATX and miniITX form factors over three years, but confirmed that its fourth generation motherboards will be released later this year, as they are almost complete.
Although Intel's PC desktop motherboard team will cease to exist in its present form, the firm said its x86 workstation and server motherboards are designed by a separate team that will remain unchanged.
Intel told the The INQUIRER that it will focus more on its Next Unit of Computing initiative and will still work on x86 motherboard reference designs for OEM partners. The firm will also continue to design motherboards for its ultrabook laptop designs and all-in-one desktop systems.
Intel's decision to stop selling PC desktop motherboards under its own brand is not particularly surprising given that the PC desktop market is going through a well publicised downturn.
The firm's motherboard designs are best known for their stability, a trait that is more highly valued in the x86 workstation and server markets, where margins are higher and customers are generally more willing to pay higher prices for proven high quality. µ
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