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Virgin Media Business says Brits think 4G is too expensive

90 percent of the UK won't be switching to 4G yet
Thu Jan 17 2013, 12:07
Mobile spectrum antenna

BROADBAND PROVIDER Virgin Media Business revealed today that 90 percent of UK consumers won't change mobile operators just for 4G, with most thinking the speed bump is too expensive.

The internet service provider carried out a survey of 2,000 smartphone subscribers, 1,800 of which answered that they won't be switching to a 4G mobile operator yet..

According to Virgin Media Business, 61 percent of UK consumers are reluctant to switch due to the cost of 4G mobile tariffs, which given EE's eye-watering contracts doesn't come as much of a surprise. For example, a Samsung Galaxy S3 LTE costs £150 on a 24 month £36 tariff, which comes with just 500MB of data

George Wareing, director of mobile and broadcast at Virgin Media Business said, "Of course price will always be a factor with consumer purchasing decisions.

"However, by taking a holistic approach and giving customers a better understanding of their services, operators will be able to differentiate themselves not just on price but on a better all-round service, setting themselves up perfectly to roll-out future technology such as 4G."

That's not the only reason consumers are reluctant to switch mobile providers, as 34 percent bemoaned the lack of network coverage as the reason they won't be switching. In addition, 22 percent said that they would want a more reliable mobile data connection before signing up to a 4G contract.

Wareing added, "With so much investment being made into existing and future services, and huge expectations around what those advances will bring to the UK, it's time for telcos like us to work even more closely to deliver a blend of technologies that will not only improve existing 3G performance, but also ensure that 4G is the success everyone wants it to be."

It's still unclear how many people in the UK have signed up to EE's 4G LTE network. µ


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