DETROIT: AUTO COMPANY Ford revealed a concept truck in its home city today that boasts technologies the firm claims "will define future pickup trucks".
Dubbed the Atlas Concept, the prototype pickup truck was unveiled in a theatrical display at the North American International Auto Show (NAIAS).
Speaking to The INQUIRER at the event, Ford's VP for global product development Raj Nair explained how the Atlas research project has seen the introduction of innovative technology such as a 360 degree point of view camera, which gives a bird's-eye view of the truck to help position the vehicle in tight places, as well as LED lights in the headlamps and tail lamps for better road illumination.
"There are also some driver assist technologies involved, such as trailer backup assist," Nair said. "This helps with the difficulty of backing up a truck and uses electronic power steering that works through a knob on the instrument panel where you can turn which way you want the trailer to go automatically."
For extra efficiency, the Ford Atlas Concept features auto start and stop shutoff technology called Ecoboost powertrain, which shuts off the truck's engine when it's stopped in traffic to save fuel, and smartly suspends the feature when the truck knows it is towing a load.
The Atlas Concept is just that, a concept, and we are unlikely to see it on the road for quite some time, if ever. However, if and when it does reach the market, Ford said it will come with its in-car communication system, Sync, as standard. µ