JAPANESE PHONE MAKER Sony's latest flagship smartphone, the Sony Xperia Z has been priced at £520 in the UK.
Announced at the Consumer Electronics Show last week, the Xperia Z is Sony's largest and arguably most impressively specified smartphone to date. It has a 5in HD 1080p screen, comes equipped with Sony's Bravia Engine 2 technology and arrives running Google's Android 4.1 Jelly Bean mobile operating system.
"This intelligent display tech has the sharpest and brighetest HD screen ever brought to a smartphone," boasted Sony CEO Kaz Hirai.
There's also a quad-core Snapdragon S4 chip inside, along with 2GB of RAM, a 13MP rear-facing camera with HD 1080p video, a 2.2MP front-facing camera, NFC technology, 16GB of internal storage and support for 4G LTE.
Handtec has become one of the first UK retailers to start selling the Xperia Z, and is promising to start sending out orders on 1 March, despite expectations for a February release. The online phone shop has slapped the phone with a hefty £520 price tag, although Sony has yet to confirm this price.
If you're not keen on the thought of handing over £520, the Sony Xperia Z will also be available through O2, Three and Vodafone.
Check our our Sony Xperia Z hands-on review. µ