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Apple slashes orders for iPhone 5 components

Firm reportedly is seeing weak demand for its latest smartphone
Mon Jan 14 2013, 10:30
Apple iPhone 5 black

HARDWARE DESIGNER Apple has cut orders for iPhone 5 components due to weaker than expected demand for its latest smartphone, the Wall Street Journal reports.

The WSJ, citing "people familiar with the situation", reports that Apple has slashed orders for iPhone 5 screen parts in half during the first quarter as it struggles to reach the level of sales it was expecting. The firm allegedly let its suppliers Japan Display, Sharp and LG Display know about the cutbacks last month.

It's not just screens that Apple has been cutting back on as firm has also cut orders for other iPhone 5 components, the WSJ adds.

However, these reports don't mean that Apple will be filing for bankruptcy any time soon.

The company's last figures, which were released in October, showed that iPhone sales were up 58 percent year-on year as the firm posted $8.3bn in profits. However, the cappuccino company clearly is feeling the strain from archrival Samsung, which saw its profits leap 91 percent year-on-year thanks to increased smartphone sales.

It's been a tough few months for Apple, especially due to the Apple Maps saga, which might have stalled sales of its latest iPhone as punters opt for devices that come with Google Maps preloaded.

We contacted Apple for comment, but had not heard back at the time of publication.

More will be revealed in Apple's first quarter financials. µ


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