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Windows 8 fails to deliver expected boost as Christmas PC sales slump

Analyst blames vendors for focusing on touch features of Microsoft's latest OS
Fri Jan 11 2013, 16:02
Lenovo ThinkPad X1 Carbon Touch ultrabook

FOURTH QUARTER SALES in the PC market fell once again as computer vendors wrapped up a disappointing 2012.

Research firm IDC said that over the final quarter of the year, revenues were down some 6.4 percent compared to the same period in 2011. Overall, researchers found that three of the top five PC vendors saw a drop in shipments on the quarter.

An IDC analyst blamed the drop on the vendors, which he said had mismanaged the rollout of Windows 8 systems.

"Lost in the shuffle to promote a touch-centric PC, vendors have not forcefully stressed other features that promote a more secure, reliable and efficient user experience," said IDC senior research analyst Jay Chou.

"As Windows 8 matures, and other corresponding variables such as ultrabook pricing continue to drop, hopefully the PC market can see a reset in both messaging and demand in 2013."

HP clung on to its top spot in the PC market with a 16.7 percent share. The company saw its market share increase on the quarter despite seeing shipments fall by 0.6 percent.

Lenovo, meanwhile, defied the market by increasing its shipments 8.2 percent over the prior year quarter. The company pulled in a 15.7 percent share. Dell, meanwhile saw its shipments drop by 20.8 per cent year over year for the quarter.

Dell's fall was topped only by Acer, which saw its shipments dip a staggering 28.2 percent from the same period in 2011. The company saw its share of the PC market fall from 10.1 to 7.8 percent of total shipments.

Overall, the top five vendors accounted for 58 percent of all PCs shipped in the quarter.

The report rounds out what has been a disappointing 2012 overall for the PC market. Throughout the year analysts logged lower than expected numbers for the market, capped off by a lukewarm reception for Windows 8. µ

 

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