LAS VEGAS: THE HEAD of the Consumer Electronics Association is calling on small firms and startups to help drive innovation in the market.
Speaking at the 2013 CES conference, Gary Shapiro said that firms should rely on their own ingenuity and push for less government involvement in the sector. He said that firms should evolve a "ninja" mentality, aiming to be self sufficient and relying on maximizing resources.
Rather than look to overpower the market, the CEA president believes that firms can get an advantage by relying on their own talents and innovating better products.
Shapiro specifically advocated international diplomacy options such as expanding free trade agreements and extending immigration protections to students and specialised business professionals.
"They are certainly coming here for their education," Shapiro said. "We should be keeping them here once they get their degrees."
Other items on the CEA's agenda include efforts to stop "patent troll" litigation campaigns and further efforts to cooperate with studios and media companies to develop platform-neutral cloud services such as the Ultraviolet movie streaming network.
"Sometimes we disagree on things, sometimes we agree," Shapiro said of his company's dealings with studios. "But when we keep the government out of it, usually we agree."
Shapiro noted a number of successful campaigns that CEA assisted in throughout 2012, including the campaign to press the US government on opening additional sections of radio frequency spectrum to make them available for wireless broadband networks.
Among the group's biggest accomplishments in 2012, said Shapiro, was its campaign against the controversial SOPA and PIPA online copyright acts.
"Within two weeks [of the campaign] over five million Americans had contacted congress, and overnight some 40 members of congress withdrew their names from that legislation," he noted.
"There will never again be SOPA/PIPA legislation with that name on it, it is kind of like naming your kid Adolph." µ
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