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BBC sees a big jump in Iplayer traffic

Christmas is a time for watching TV
Thu Jan 03 2013, 13:03
iPlayer for Mac

THE BRITISH BROADCASTING CORPORATION (BBC) has reported its Iplayer figures over the holiday period and boasted of a big increase in viewing over the same period last year.

This Christmas was the Iplayer's fifth birthday, and it celebrated it in style. There were 6.7 million requests for TV programmes alone made on 1 January. The highpoint last year was 5.4 million on 2 January.

According to a blog post from the BBC, 77 million requests for TV and Radio programmes were made between 22 December and 1 January. Doctor Who, with around 1.5 million views, was the most requested show, second was Eastenders and third was the sitcom Miranda.

New devices like tablet computers helped the BBC and it said that people must have been gifted with media capable hardware over the holiday period.

"It appears the UK was particularly generous with gifts this Christmas! We've witnessed a significant spike in users installing Iplayer on new tablets and smartphones with devices such as the Nexus 7, Ipad and Kindle Fire HD proving popular," says the post by Dave Price, head of BBC Iplayer.

"Throughout the festive period we saw more and more viewers accessing programmes on mobiles, tablets and internet-connected TVs."

On Christmas Day traffic on tablets increased by 40 percent and on mobile phones 66 percent. The Iplayer app was downloaded 300,000 times on 25 December and one million times over the period.

Overall most viewers watched Iplayer content via a PC, second was a mobile device, third a tablet and fourth an IP enabled television.

There are some differences in what was watched on which device, and while Dr Who was popular across all the main three, Eastenders was the big draw for people using Iplayer on smartphones. µ

 

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