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Apple tops Christmas returns policy searches list

Experian blames confused present buyers
Wed Jan 02 2013, 14:01
ipad

FRUIT THEMED GADGETS sold by Apple drove punters online on Christmas Day as they looked into their options for returning the devices.

According to market research firm Experian and the Daily Telegraph, Apple's returns policy was the most searched for on Christmas Day.

This might be for a few reasons. People might not like Apple hardware, they might not like the hardware they got, or they might work for Samsung. For whatever reason, though, a lot of people looked up the words "returns policy" in association with Apple. Experian thinks this is because of mistakes made by those who bought presents.

"Sadly not everyone will get exactly what they wanted for Christmas and so Boxing Day and increasingly Christmas Day itself are key days when consumers go online to spend Christmas money on gifts they didn't get or organise returns for unwanted gifts," said James Murray, Digital Insight manager for Experian Marketing Services.

"This year we've seen searches for returns policies increase by 250 percent as people check online how easy or difficult it is to return a gift. This is probably a case of parents and grandparents confusing the various models of Ipads and Ipods available, as although an Ipad Mini and an Ipod Nano might sound similar, they are clearly very different products."

Apple tops a list of five companies that Experian said were the subject of Christmas Day "returns policy" searches. The rest of the list is made up of Argos, Harrods, Debenhams, and Toys R Us. µ

 

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