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Google loses Santa tracking to Microsoft's Bing

North American Aerospace Defense Command and Santa are working with Microsoft
Thu Dec 13 2012, 15:30
santaonlaptop

INTERNET SEARCH OUTFIT Microsoft has a new customer just in time for Christmas and it's Santa Claus.

It's usually Google that is working with Santa at this time of year, since it is usually with Google that the North American Aerospace Defense Command (NORAD) works on tracking the present bringer.

Not this year, though. Gone is Google from NORAD's Santa webpage and in its place is Microsoft Bing. Microsoft, presumably flushed with its new seasonal customer, has a blog up about Santa and NORAD that comes direct from US Navy captain Jeff Davis, director of NORAD.

"This year, nearly 25 million people around the world are expected to follow Santa's journey in real-time on the Web, on their mobile devices, by e-mail and by phone," said Davis.

"This combination of new and old technologies is essential to helping NORAD keep up with the incredible demand for Santa tracking that grows each year."

Google hasn't responded to our request for comment on its apparent falling out with Saint Nick and his people.

But over at NORAD they are positively glowing about the new relationship. "It's a big job, and we can't do it alone, but the holidays have always been a time for bringing people together," added Davis. "With the help of our industry partners and friends in Canada, the tradition [will] live on again this year."

Anyone that wants to watch Santa's progress should start checking the NORAD Santa webpage around midday on Christmas Eve. µ

 

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