MUSIC STREAMING SERVICE Spotify introduced a Twitter style 'Follow' feature on Thursday, as well as some music discovery tools.
The new Follow feature, which is similar to Apple's failed Ping tool, lets Spotify users follow their favourite celebrities as well as friends.
If you follow a famous musician, for example, you can see when that artist has added new tracks, concerts and information. Users will also receive a notification when a followed artist adds a new song, which they can open to take them directly to the song.
"This creates a unique relationship between artists and their fans," Spotify CEO Daniel Elk said, before boasting that celebrities on board so far include Katy Perry, Bruno Mars and Usher.
Spotify also launched new music discovery features, making it easier for new bands to be discovered and for users to discover new music.
Elk said, "Spotify isn't so great when you don't know what to listen to.
"Bands are fighting to get noticed too, as there are now over 20 million songs on Spotify. Bands are asking, 'how do you help us get heard.'
"People want a better way to discover music, and to be discovered. We're making music discovery the beginning of the user experience."
Spotify claims to have solved this problem, and now, when you fire up Spotify, you'll be greeted the Discover Tab, a list of artists the application thinks you should listen to based on what you've listened to in the past and recent tracks.
Tap on a recommended artist, and you'll be greeted with an artist biography and concert information provided by Songkick or you can preview a track before Spotify takes you back to the song you were listening to previously.
You can save a song to listen to later, which will be placed in Spotify Collections, which is a hub for all of the music you've selected to listen to later. Collections also offers personalised recommendations based on what you've chosen to listen to.
While this is all well and good, Spotify left the best news until the end, revealing that the full Metallica back catalogue is now available on the music streaming service. Woohoo. µ
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