Innovation is a lot like love, everyone knows when it happens, but nobody really knows what it is - Dean 'Mr Segway' Kamen
FIRST PERSON SHOOTER GAME Call of Duty: Black Ops 2 has grossed $1bn in just 15 days.
That is a lot of money in anyone's currency and publisher Activision has been only too happy to tell us how much cash it made and how quickly it made it.
The game's predecessor Call of Duty: Modern Warfare 3 took a whole 24 hours longer to pull in the same amount, while Ferngully revisited movie Avatar took 24 more hours than that.
In total, the Call of Duty canon has made more money than the space opera Star Wars and the scared boy goes to weird private school Harry Potter films put together.
"The release of Call of Duty has been one of the most significant entertainment events of each of the last six years," said Bobby Kotick, CEO of Activision Blizzard.
"Since Call of Duty was launched, cumulative franchise revenues from players around the world are greater than current worldwide box office receipts to date for the top-10 grossing films of 2012 combined. Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for 'Harry Potter' and 'Star Wars,' the two most successful movie franchises of all time."
Call of Duty: Black Ops 2 hasn't just been bought, it has also been played. Activision reckons that 150 million hours of gameplay have taken place, and we'll venture that most of those hours could been used to tidy up a bedroom or two.
"Entertainment franchises that captivate audiences for as long as Call of Duty has, on the scale that Call of Duty has, are very rare things. And it takes a lot of brilliant people working across many different disciplines to make it happen. It is incredibly humbling and gratifying to be a part of," said Eric Hirshberg, CEO of Activision Publishing.
"In order for Call of Duty to remain the entertainment juggernaut that it is, and keep our fans coming back for more, we need to continue to bring fresh ideas and new innovations to the table every time, while always staying true to what people fell in love with in the first place. This is an incredible milestone for an incredible franchise." µ
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