It's not a V bottom, it's not a U bottom, it's a Nike swoosh recovery - Greg McLenon, Hotovec Pomeranz
SOFTWARE HOUSE Microsoft reportedly plans to update its Windows operating system (OS) once a year, as opposed to every two or three, in a bid to keep up with rivals Apple and Google.
Speaking to Bloomberg, sources who couldn't be named said the firm plans to upgrade its operating system more frequently to integrate new technologies and respond to changes in the industry quicker.
The sources said Microsoft plans to roll out the first of these updates in 2013.
The news comes as Apple and Google progressively steal those customers that would have once bought Microsoft products. Consumer market research firm NPD Group reported last month that Microsoft failed to receive the boost it needed from the Windows 8 launch on 26 October, with sales of Windows devices falling a dramatic 21 percent against the same period last year, from 21 October to 17 November.
"Notebooks, which have been weak throughout most of 2012, saw that trend continue as they fell 24 percent. Desktop sales have fared better this year, dropping just [nine] percent," NPC said in its report.
If true, the rumours that Microsoft will change the way it updates its OS could mean that the firm is admitting that it isn't the force it once was, now that it has stiff competition from other major players in the market. µ