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Nokia and Deadmau5 take over London for Lumia launch

The INQUIRER goes along to spectacular light show
Thu Nov 29 2012, 11:09

FINNISH PHONE MAKER Nokia joined forces with Canadian DJ Deadmau5 on Wednesday for the UK launch of its Windows Phone 8 handsets.

The INQUIRER was lucky enough to go along to the secret event in Flat Iron Square in Southwark, London, which took place a year after Nokia teamed up with the DJ to launch its Windows Phone 7 handsets with a 4D projection on London's Millbank Tower.

The event saw Nokia take over the entire square, rigging it with lights and speakers to create a Lumia inspired audio visual show. The intimate show saw the haggard looking street acting as a canvas for this year's spectacular light show put together using specially developed software, which involved flashing window panes, illuminating graffiti and giant disco balls.

Deadmau5 and Nokia

"As the music started the technology allowed it to be 'played' like a musical instrument," Nokia boasted.

Deadmau5 said, "Playing Millbank Tower was an incredible experience, so it's great to be back in London to team up with Nokia again. The new show was a totally different concept from last year, but equally inspiring and technically challenging."

Adam Johnson, head of Consumer Marketing at Nokia said, "We wanted to do something as innovative as our products to celebrate the launch of the new Nokia Lumia range.

"The show took its inspiration from the vibrant colours of the range.

"The Nokia Lumia 920 has extraordinary low light capabilities and we wanted to create an event that would showcase this fantastic feature and still show that our products stand out from the current sea of faceless black handsets".

Following the show, Deadmau5 tweeted his thanks to Nokia for the awesome show and freebie Lumia - which he sent using his Iphone. Whoops. µ



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