TELEVISION SERVICE Youview is being sued by Total Ltd, the firm that has staked a claim on terms that sound a bit like Your View.
We reported on this before. Then Youview was unimpressed. "YouView has no intention of changing its name. This matter is complex and subject to a number of on-going legal actions and will be settled in the courts," it said last week. Today it repeated that same statement, though possibly this time it added a really bored expression.
Still, Total, which might or might not have heard of things like Youtube, which is arguably closer to the Youview name, is keen on taking this as far as it can.
"The Your View trade mark has been registered to Total Ltd. since 20 November 2009, a fact that Youview were fully aware of when attempting to register their mark," said Paul Gordon, a partner at solicitors Willans LLP.
"Despite the recent vindication of our position in the appeal proceedings we believe that Youview has continued to act without regard to our registered mark and business interests," added the MD of Total, Stuart Baikie. "We have had no choice but to issue infringement proceedings and we are confident of success."
In case you find this confusing, and Total thinks that some might, Youview is a personal video recorder freeview service that has the backing of BBC television star and businessman Lord Sugar, broadcast channels the BBC, ITV, Channel 4, Channel 5, and firms including Arqiva, BT and Talktalk.
Yourview, notice the 'R', is an online customer service portal for customers of a UK west country based telecommunications firm.
Total wants "financial relief" - don't we all? - and an injunction against the use of the Youview name. µ