NUMERICAL MOBILE OPERATOR Three has added one million customers over the past 12 months while its rival networks continued to decline.
At a meeting in London on Wednesday, Three CEO David Dyson announced that the network has added 1.04 million new customers over the past year, while its rival operators EE, O2 and Vodafone have all reported declines in subscriber numbers.
According to Three's statistics, its rival networks lost 557,000, 259,000 and 17,000 customers during the past 12 months, respectively. We've contacted the other mobile operators to confirm these figures but have not received their responses yet.
This takes Three's total customer base to 8.8 million, most of which are contract customers. According to the network, 850,000 of its new customers signed up to a pay monthly tariff, while around 190,000 opted for Three's pay as you go options.
According to Dyson, Three's growth can be attributed to the network's offer of unlimited data, and he revealed that the Three network now accounts for 48 percent of all mobile web traffic.
It certainly seems that way if the increase in the network's data usage is anything to go by, with the average user now consuming 1.4GB of data per month, up from 640MB this time last year. What's more, Three customers on The One Plan now get through 2.5GB of data each month, which is used predominantly for streaming media, web browsing and, bizarrely enough, software updates.
Although he was unable to give us any figures, Dyson said the firm's revenue has increased 12.6 percent year-on-year, while its margins have also improved.
"I'm delighted with the performance in the third quarter. We continue to lead when it comes to smartphones and 4G hasn't disrupted this," Dyson boasted. µ
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