CHEESE AND BREAD BUSINESS Papa Johns is facing a $250 million class action lawsuit filed by customers that accuse it of spamming them.
The pizza company has been targeted by plaintiffs who say it sent customers half a million unsolicited and unwanted SMS text messages in 2010.
The text messages, reports CNN, offered deals for pizza, which could be viewed as a good thing, but were coming in thick and fast, which was a bad thing. Some customers were getting as many as 17 messages a day, and they were even coming when they were asleep.
Let's face it, no one wants to buy 17 pizzas a day, and particularly not when they are asleep.
"After I ordered from Papa John's, my telephone started beeping with text messages advertising pizza specials," Erin Chutich, one of the plaintiffs said in a statement released to CNN. "Papa John's never asked permission to send me text message advertisements."
We have asked Papa Johns to comment. So far it has not replied, but it has spoken to CNN. There the firm was casual about the messages, and claimed that the messages were sent by a third party. It also sees no reason why it should have to pay out anything like $250m.
"We don't agree with it and will continue to aggressively defend it," said Caroline Oyler, Papa John's head of legal affairs, "We'll continue to litigate the case and defend the lawsuit and move to have it dismissed." µ