FINNISH PHONE FLOGGER Nokia believes that its partnership with Microsoft will help make its rebranded Here mapping and navigation service a key feature of Windows Phone 8 handsets.
Hans Peter Brondmo, Nokia VP and head of new product innovation for location and commerce said that the recently unveiled Here mapping and navigation service will work best when paired with Microsoft's mobile operating system.
"We consider [Windows Phone] to be the best Here-enabled OS, and the long term goal is to maintain that."
Nokia earlier announced its Here service that the company hopes will set the stage for its next generation of mapping and location based services. Nokia's Here service will include a revamped 3D mapping system that will be able to render views on the fly and integrate mapping data with other services such as location data.
As well as arriving on Nokia's much-hyped Windows Phone devices, Nokia announced that a Here app will be coming to IOS in the "coming weeks," with an Android version tipped to arrive in 2013.
"Three or four years, ago people were arguing on whether you should even put a map on a mobile device," Brondmo said. "In a simple way I think it is a critical dimension to every mobile device."
Nokia believes that its partnership with Microsoft, combined with the interface features of Windows Phone 8, will allow the company and end users to get the most out of its mapping tools though.
Though Brondmo stopped short of declaring that Here will be a "killer app" for Windows Phone 8, he believes that mapping will become an increasingly vital part of all mobile phone systems in the coming years, forming a bridge between the real and virtual worlds.
"When you think about what characterizes the 'where' dimension, what really characterises where this bridge is?" he asked. "It is that bridge between the virtual and real world that has yet to be fully understood, let alone explored." µ