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Channel 4 announces improvements coming to 4OD catch-up service

Pause and play, watch live and offline viewing to roll out in early 2013
Fri Nov 09 2012, 16:51
A Channel 4 logo

BRITISH TV BROADCASTER Channel 4 has today unveiled several improvements to its catch-up TV service 4OD that it plans to roll out in 2013.

The first of these will be Mobile Offline Viewing so viewers can download free ad-supported programmes to watch later on their smartphones or tablets when they might not have access to the internet. However, this will be available for catch-up viewing from early 2013 on IOS, and on Android later in the year.

Another new function called Watch Live will allow viewers to watch all of Channel 4's main stations live on IOS and Android devices.

The other main feature being added to the service in 2013 across all systems is Pause and Play, so viewers can pause a programme on 4OD on one device and then resume watching from the same point on another device.

Channel 4 said the move is part of its viewer relationship management programme to "engage and reward its registered viewers".

Speaking at the Transforming TV event, the firm's head of Digital & Partnership Innovation Jonathan Lewis also announced that in 2013 the broadcaster will work with selected clients to take new data initiatives to market, such as offering TV buying customers on 4oD "developing interest-based behavioural audiences" and "exploiting advertising interaction data".

This will essentially allow advertisers to stalk people that are known to be active in a specific interest category based on their previous user behaviour and force ads upon them that it thinks they might be interested in seeing. µ


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