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Yahoo inks a deal with Samsung for TV content

To push real-time content alongside TV shows on Samsung TVs
Tue Nov 06 2012, 12:09

INTERNET PORTAL Yahoo announced a deal on Tuesday with Samsung to integrate its Broadcast Interactivity service into the company's Smart TVs.

The agreement will allow Yahoo to push real-time content alongside TV shows and advertisements on Samsung TVs, such as "subtle, on-screen prompts" that inform viewers of additional content that they can watch.

"With the touch of a remote, connected tablet or phone, Samsung Smart TV viewers can easily surface content or offers related to the TV shows and commercials they are watching," Samsung said.

TV programmers can use the integration feature to provide Samsung TV customers with "complementary content" such as trivia, additional information about the show being watched and interactive gaming.

Showtime Networks and National Geographic Channel are two of the first TV programming partners that will take advantage of the agreement, Yahoo said.

If TV ads aren't annoying enough, Yahoo said the partnership also creates new forms of advertising by "extending traditional 30-second commercials into immediate actions".

In other words, with broadcast interactivity enabled commercials, advertisers can embed "calls-to-action" for downloading apps or digital media, providing coupons, ordering samples, reading reviews or viewing product information. Just in case you really want to know more about that Mr Muscle sink unblocker, or the next JML cleaning gadget that is set to transform your home life forever.

In case you were wondering, the service works via Yahoo's automatic content recognition (ACR) technology, dubbed Soundprint, which will be deployed in Samsung's Syncplus feature. This enables real-time identification of live or recorded cable, broadcast and satellite television through "audio fingerprinting".

Yahoo said that it hopes the deal will help "our content partners and advertisers to reach many more consumers".

Yahoo's technology will be integrated into Samsung TVs released this year in the US via a firmware update, which will be rolled out sometime soon. There's no news on whether or when it will reach the UK, but we've asked Yahoo and Samsung and will report their responses as soon as we know. µ


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