MICROBLOGGING WEBSITE Twitter is taking a leaf out of photo sharing app Instagram's book and adding image editing features such as filters to its social network, according to The New York Times.
Twitter will update its mobile app so users can share altered photographs without the need to use Instagram. We have asked Twitter to confirm the rumour, but are still awaiting a response.
If the addition of the blatant copycat feature is true, then it hints at Twitter's mounting fears of Instagram's growing popularity.
For instance, back in July, Twitter blocked the "Find friends on Twitter" feature from Instagram. Users who updated their Instagram apps and tried to use the function found instead that they were greeted by a message that read, "Unable to Find Friends".
All Twitter had to say at the time was, "Twitter no longer allows its users to access this information in Instagram via the Twitter API. We apologize for any inconvenience."
The news also comes not long after Instagram overtook Twitter for the first time in September, having been used by 7.3 million users during the month of August.
In comparison, Twitter's mobile application was used by only 6.9 million users, according to a Comscore report. The report, published by Allthingsd, revealed that Instagram users were also more engaged, spending on average 257 minutes with the app compared to the average Twitter user spending just 170 minutes tweeting from their smartphone.
Although Instagram might be winning the usage battle it looks like Twitter is still winning the popularity war, besting its photo-sharing rival with 29 million unique US visitors during August, compared to 22 million Instagrammers. µ
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