UK MOBILE OPERATOR Virgin Media announced an app called Smartcall today, which looks set to rival Skype by allowing subscribers to make free phone calls over WiFi connections.
The app is available to Virgin Media's home phone subscribers, allowing them to use their Virgin Phone inclusive calls on a smartphone connected to WiFi on any mobile network - and it'll even work when abroad.
According to Virgin Media, the Smartcall app will automatically detect whether a free call over WiFi is possible.
Graeme Oxby, Virgin Media's executive director of mobile and home phone said, "SmartCall will stretch the home telephone cord all the way to wherever you might be, whether in a coffee shop in Cornwall or on a beach in Bali. All you need is a home phone from us, a smartphone and a WiFi connection.
"This ground-breaking service will give customers even more fantastic value from their phones and is also another example of how technology can make our lives easier. Virgin Media is best placed to provide the greatest value converged telephone services as the distinction between staying connected in and out of the home blurs and as we look for more ways to give our customers more."
As well as the launch of Virgin Smartcall, the mobile operator also announced a new talk plan for Virgin Phone customers today, offering unlimited calls to mobile numbers.
Virgin Media said that the app will be available to a handful of customers in coming weeks, with a widespread rollout scheduled for next year. µ