BOOKSELLER Barnes & Noble has enlisted UK supermarket chain Asda to stock its Nook ebook reader and Nook HD tablets.
Barnes & Noble has started to ramp up its UK marketing with television adverts showing off its Nook ebook reader, which was previously stocked at upmarket department store John Lewis. Now Barnes & Noble has gone for the mass market by signing a deal with supermarket chain Asda.
Asda, owned by US retail giant Walmart that stocks Nook readers in the US, will carry the Nook Simple Touch and the Nook Simple Touch Glowlight, but perhaps more importantly the 7in Nook HD and 9in Nook HD+ tablets. Barnes & Noble said 300 Asda stories will stock the devices and that they will also be available from the retailer's website, but added the firm will expand the number of retailers that sell its ebook readers and tablets in the UK to over 2,500.
Barnes & Noble has been going head-to-head with Amazon in the US for a few years and now as Amazon readies its latest range of ebook readers and tablets for the UK, Barnes & Noble is ratcheting up its supply chain to compete with Amazon. Asda might be the first credible competitor to Amazon's web storefront in terms of popularity, however the Kindle brand has been in the UK for far longer than the Nook and even with Asda's considerable popularity, Barnes & Noble might find it hard to persuade customers to buy its products. µ