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Philips’ web enabled LED home lightbulbs hit Apple stores

Reinventing the lightbulb again
Mon Oct 29 2012, 10:21

DUTCH ELECTRONICS FIRM Philips is ushering in a new way of lighting your home, doing it with a smartphone and fancy lightbulbs.

The firm has lit up Hue, its sophisticated lightbulb system that goes on sale this week exclusively in Apple stores.

The firm says that Hue "signals a new era in home lighting both in the way we think about and experience light in our homes".

Hue users will be able to get creative with the way they light their homes and personalise their lighting to suit the needs of the family.

Anyone that wants to try this can buy a starter pack with three bulbs that go in existing lamps and a bridge for the home router. An app must also be downloaded and through that users can set up and control their Hue lighting.

This is not the sort of technology that people that use wells for their water will embrace, but if you have ever wanted to be able to set up lighting schemes for your rooms and recall them in an instant then this might be for you.

Philips' information tells us that you can dim lighting down to candlelit levels, and make it brighter, and make your bulb copy a colour hue from a photo.

"Philips Hue is a game-changer in lighting - a completely new way to experience and interact with light. In the way phones, media and entertainment have been revolutionised by digital technology, now we can also personalize light and enjoy limitless applications," said Jeroen de Waal, head of marketing and strategy at Philips Lighting.

"Philips continues to redefine the possibilities of LED technology, and Hue pushes the boundaries even more, not only in offering great light quality, but in how lighting can be digitised and integrated with our world to further simplify and enhance our lives."

In the US the Philips Hue starter pack will set you back $199, while in the UK people will have to pay £179. µ


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