COMPUTER DESIGNER Apple announced updated versions of the Imac and Mac Mini along with the Ipad Mini during its event in San Jose on Thursday.
The company's latest desktop offerings target both value Mac users and those looking for a higher-end Mac. Apple unveiled the new products during a press conference that included its unveiling of new Macbooks and Ipads.
"You knew there'd be something called mini in this presentation, didn't you," said Apple SVP of worldwide marketing Phil Schiller.
Apple's new Mac Mini will come in two standard models. The £499 Mac Mini will come with a 2.5GHz Intel Ivy Bridge Core I5 processor, 4GB of RAM and a 500GB hard drive, while the other model will come with a 2.3GHz Intel Ivy Bridge Core I7 processor, 4GB of RAM and two 1TB hard drives. The Intel Core I7 Mac Mini will cost consumers £679.
Apple's other major desktop announcement was two new Imac computers, which will come in 21.5in and 27in models.
The 21.5in Imac model comes in two flavors. One will come with a 2.7GHz Intel Core I5 processor, an Nvidia Geforce GT 640M GPU and a retail price of £1,499.
The other new Imac will come with a 2.9GHz Intel Core I5 processor, an Nvidia Geforce GT 650M GPU and a suggested retail price of £1,249. The 21.5in Imac will be available in November.
Apple's 27in model be available in two different flavours. The lower priced model will cost £1,499. It will come with an Intel core I5 processor clocked at 2.9GHz and an Nvidia GeForce GTX 660M GPU.
The higher end Imac model will fetch £1,699 and will come with a 3.2GHz Intel Core I5 CPU and an Nvidia GeForce GTX 675MX GPU. The 27in Imac model will be available in December.
Apple's new ultra-thin Imacs will come with a 1TB hard drive and 8GB of memory and can be upgraded with up to 32GB of memory and up to a 3TB hard drive. Imacs will also come with a new Fusion drive. Fusion drives combine flash storage with a traditional hard drive.
During Apple's announcement it promoted the Imac for its ultra-thin display. The new Imacs come with a 5mm thin display and are said to reduce reflection by 75 percent.
"With a stunning design, brilliant display and faster performance, we've made the world's leading all-in-one desktop computer better in every way," said Schiller.
"The all-new Imac is unbelievably thin, yet packs an incredible amount of performance and technology into our most innovative desktop."
That rustling sound you hear might be Apple fanbois reflexively emptying their wallets of cash. µ