THE WORLD PLUS DOG is expecting Apple to announce a smaller Ipad later today.
The smart money seems to be on the smaller Ipad being called the Ipad Mini, but it could be called the Ipad Small, the Little Ipad or the Ipad Pocket. We don't know.
Apple keeps these things pretty close to its vest, and wouldn't even send us a copy of the invitation to look at. We can speculate that it is getting the rest of the industry together to talk about us, but we doubt it.
We've figured out that the Ipad Mini is likely to be smaller than the Apple Ipad that is already available, but it could also be larger. Apple might, though it is unlikely, be preparing to announce an Ipad XL.
Unlike the Ipad Mini this would not have a 7in screen and would not be launched to compete with the Amazon Kindle or Google Asus Nexus 7. It would therefore compete with televisions that have been unplugged from the wall. However, unlike an unplugged television it would have a working screen that its users could interact with. Again, this could be viewed as unlikely.
So, back to the Ipad Mini, which we have already decided makes more sense. Recently the Carphone Warehouse decided to tell us that the 7in Nexus 7 is outselling all other Android tablets. It declined to let us see sales figures or compare Nexus shipments against those of other tablet devices, so we didn't take it too seriously.
Its suggestion that the Nexus is a big seller was interesting though, as it could, if we could prove it, show that the 7in tablet size is an appealing one to consumers.
If it is, though we can't rely on the Carphone Warehouse to prove that, then this is the market that Apple will be going after with the Ipad Mini. One thing is for sure, we will find out later when Apple makes its announcement. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home