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Surface tablets are already selling out, Microsoft claims

Hot start for Microsoft's latest piece of hardware
Thu Oct 18 2012, 11:00
Microsoft Surface

ASPIRING GADGET FLOGGER Microsoft claims that preorder supplies of the 32GB version of the Surface tablet have sold out at its US online store.

The Surface tablet won't be released for another week but Microsoft said it has already sold out of its latest piece of hardware. The company claims it sold out of the entry-level models of the Surface Tablet in under 24 hours.

The quick sales come with projections from financial firm Morgan Stanley, which sees the new tablets price tag keeping it competitive with Apple's Ipad.

Yesterday Microsoft began taking preorders for its Surface Tablets. Now, less than a day later, the company said it has run out of its preorder stock for one of the tablets models. The low-end $499 model that doesn't include the much hyped keyboard-cover is now on backorder on Microsoft's US website.

The other two tablet models are still available, however, and will run consumers upwards of $599. Microsoft's quick sale looks to only be affecting US customers. A check of the Microsoft store's UK website shows all three models in stock at time of writing.

Microsoft's news comes as analysts begin calculating expected sales figures for the upcoming tablets.

A recent Morgan Stanley note to investors, uncovered by Barrons, estimated that Microsoft could sell as many as three million Surface tablets by year's end. The note written by Morgan Stanley analyst Adam Holt said that the tablet's price point makes it competitive with Apple's Ipad.

Microsoft will need to flog a lot of tablets if it wants to dethrone Apple's reign over the market. According to a recent study by research firm IDC, the Ipad controls 68 per cent of the tablet market. Apple reportedly sold over 17 million Ipad tablets during the second quarter of 2012. µ


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