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Apple hires Amazon's head of search to oversee Siri

Perhaps looking to get into Google's core search business
Tue Oct 16 2012, 13:07
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GADGET DESIGNER Apple has hired the head of Amazon's A9 search engine William Stasior to oversee its Siri division.

Apple's war on Google has largely been played out in courtrooms as it has tried to get Android handsets banned, however it has also tried its hand, and failed, at mapping in IOS 6. Now the firm has hired Stasior, the executive in charge of Amazon's A9 search engine operation to oversee Siri.

Apple's Siri digital assistant was warmly welcomed by Apple's faithful, however since its introduction many have come to the conclusion that it is more of a gimmick rather than a useful tool. According to Allthingsd, Apple wants Stasior to oversee more than Siri, and given his background, which includes one of the web's first search engines Altavista, it suggests that he might even lead Apple's efforts to get into search, Google's core service.

In recent times Apple has lost a few of the people behind Siri, which was bought by Apple back in 2010. The firm's original CEO left last year while its co-founder left a few months back. Stasior certainly has the experience to lead Siri, but it is perhaps Apple's possible entrance into the search game that is of greater interest. µ


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