INTERNET SEARCH AND ADVERTISING PORTAL Yahoo has hired Henrique de Castro away from Google as its chief operating officer (COO).
De Castro is Yahoo's second hire from its rival within months, and he will report directly to the first one, CEO Marissa Mayer. In a statement, Yahoo said that his role will include sales, operations, media and business development worldwide.
"Henrique is an incredibly accomplished and rigorous business leader, and I'm personally excited to have him join Yahoo's strong leadership team," said Marissa Mayer.
"His operational experience in Internet advertising and his proven success in structuring and scaling global organisations make him the perfect fit for Yahoo as we propel the business to its next phase of growth."
So he is all in, and will change Yahoo for the better to create growth and good news. Given that this is an official statement, he was understandably very pleased.
"The combination of Yahoo's unique properties with high quality content, its renewed focus on outstanding user experience and its massive reach bring tremendous value to users, advertisers and partners," said new Yahoo COO Henrique de Castro.
"This is a pivotal point in Yahoo!'s history, and I believe strongly in the opportunity ahead. I can't wait to join Marissa and the team and get started."
De Castro, who has twenty years' experience in executive roles, will join Yahoo early next year. µ
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