APP DEVELOPERS are skeptical that Microsoft's Windows 8 tablets can challenge Apple's Ipads as corporate tablets, even if IT managers prefer to manage devices that run Windows.
During a panel discussion at the Boxworks 2012 conference enterprise app developers predicted that the success of Windows 8 in the enterprise market will be based on end user preference and developer support.
Enterprise app developer Cloudon CEO Milind Gadekar said that the growth of the bring your own device (BYOD) trend means that the success of Windows 8 devices will be up to the end user.
"End users will pick whichever devices they want," he said.
Gadekar added it won't matter if IT administrators prefer to run their operations on Windows 8 devices as end users will vote with their wallets.
Furthermore, with the market lead of devices like the Ipad and the potential of an Ipad Mini in the near future Microsoft might be facing an uphill battle convincing end users to buy its mobile products.
"I can't think of a bigger enterprise status symbol than the Ipad," said panelist John Herrema, SVP of corporate strategy for Good Technology.
Fellow panelist, Appcelerator CEO Jeff Haynie was also quick to point to developer support as a barometer for Microsoft success.
Haynie believes that for Microsoft to be successful in any market it will need to get developer support first.
"If developers adopt Windows 8 then it will be successful," said Haynie during the panel discussion.
"[But] even if IT wants it, it won't matter if developers don't support it."
Microsoft has already made a heavy push to get developers to put apps on its tablet devices. Earlier this year the company laid out a plan of action for getting developers to port apps to Windows 8. µ