UK INTERNET SERVICE PROVIDER (ISP) Virgin Media has started boosting the speeds of its 100Mbit/s broadband customers up a notch to 120Mbit/s following promises to do so earlier this year.
With the announcement, Virgin also said that 40 percent of its network has been upgraded as part of the 'Double Your Speeds' programme, which the firm claims will give customers "extra bandwidth to take advantage of the latest entertainment services as well as making it easier for multiple users to get online at the same time".
Virgin Media's broadband service now offers speeds of 30Mbit/s, 60Mbit/s and up to 100Mbit/s or 120Mbit/s, offering what it claims are the fastest broadband speeds in the UK. Customers on the slower speeds are promised at least double the speed by the time the programme is completed, due around mid-2013.
Last week, Virgin Media got in trouble with the Advertising Standards Authority (ASA) yet again for misleading customers regarding broadband speeds.
Following 18 complaints about an advert that claimed users of the firm's fibre-optic broadband service will not be affected by buffering when watching videos online, the regulator ruled that it was misleading and that it violated three sections of the BCAP code. µ