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Facebook is testing a ‘Want’ button

Will let retailers gauge user desires
Tue Oct 09 2012, 09:47
A Facebook logo

BEGUILING POPULAR SOCIAL NETWORK Facebook is testing out a "Want" button that retailers can use to assess how much people want to purchase their wares.

The firm is trying out the "Want" feature, which works in a similar way to the "Like" button and lets users stamp their approval on an item, with a small set of seven retailers, including one that sells underwear.

The service is called Collections and will start appearing in the US first before rolling out to other locations as and when Facebook sees fit.

"Today, we are beginning a small test in which a few select businesses will be able to share information about their products through a feature called Collections," Facebook said in a statement.

"Collections can be discovered in News Feed, and people will be able to engage with these collections and share things they are interested in with their friends. People can click through and buy these items off of Facebook."

It is possible that retailers will be keen on embracing the Collections service, as it will let them tap into a market research group with one billion people in it.

Facebook claims it does not receive a fee when its users interact with the merchants' items. µ

 

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