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Facebook allows US users to promote personal posts in news feeds

Money grubbing despite 1 billion active users
Thu Oct 04 2012, 14:50

SOCIAL NETWORK Facebook is allowing a selection of US users the option to promote their personal posts in friends' news feeds, for a price.

5,000 testers of the new feature in the US can now pay $7 (around £4) to advertise their personal posts, pushing them to the top of their friends' news feeds.

Facebook says it is introducing the feature to ensure that users can stand out among their peers at the top of friends' busy Facebook webpages, but it is clearly Facebook's latest revenue ploy.

Becoming increasingly bogged down with ads, Facebook is proving that despite being the most popular social networking website, it's finding it difficult to reap the rewards, financially that is. Not only do we now have adverts gleaming above picture comment boxes and clogging up our tagged picture posts, but it also seems that we will soon have our friends paying Facebook to boast about their most recent life events, right at the top of our news feeds.

At the moment there's no word about when the "Promote" feature will reach the UK, though 19 other countries such as New Zealand and Australia have been testing the feature since May.

Facebook is making this play to ramp up its income despite having revealed today that it now has more than one billion people actively using its website every month, up from 900 million back in April.

Facebook CEO Mark Zuckerberg announced the milestone in, of course, a post on Facebook. He said, "This morning, there are more than one billion people using Facebook actively each month." µ


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