VIDEO STREAMING GIANT Youtube has announced changes to its Content ID tool that helps manage copyright policies for uploaded videos.
The firm introduced three new features in a Youtube Creators blog post on Wednesday, most of which revolve around content legality claims and what to do with challenges to them.
The first of the three updates is a new appeals process. Youtube said that users have always had the ability to dispute content ID claims, but prior to the update, if a content owner rejected that dispute, the user was left with no recourse for certain types of Content ID claims.
"An appeals process gives eligible users a new choice when dealing with a rejected dispute," Youtube's post read. "When the user files an appeal, a content owner has two options: release the claim or file a formal DMCA notification."
The second of the new features provides smarter detection of unintentional claims.
"Mistakes can and do happen. To address this, we've improved the algorithms that identify potentially invalid claims," Youtube said.
"We stop these claims from automatically affecting user videos and place them in a queue to be manually reviewed."
Youtube said this process prevents disputes that can arise when content not owned by a partner inadvertently turns up in a reference file.
The third update to the Content ID tool is "improved matching quality", so that partners' content is matched more accurately.
"We continue to work on ways to make the matching more precise through better algorithms and a more comprehensive reference library," Youtube said.
Google seems to be getting pretty serious about stepping up security in Youtube. In June, the firm added a face blurring feature to its video uploads.
The feature is designed to protect the anonymity of individuals and can be used to conceal people's identities in potentially dangerous situations, such as anti-government protests. µ
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