MOBILE ALSO-RAN Microsoft has received a rare bit of good news concerning its Windows Phone operating system, as Kantar Worldpanel Comtech claims the firm is now challenging Research in Motion (RIM) for third place in the smartphone market.
Microsoft's Windows Phone operating system has failed to gain any real market share despite a massive marketing effort and Nokia bending over backwards to accommodate an operating system that has seemingly little to tempt Android and IOS users. However Kantar Worldpanel Comtech claims that, thanks in no small part to RIM's disastrous 2012, Windows Phone might take over third position in European smartphone market share.
Dominic Sunnebo, global consumer insight director at Kantar Worldpanel Comtech commented, "Windows is making steady progress in the big European economies and is now challenging Blackberry for third spot in the European OS league. With the momentum Windows 8 will bring towards the end of 2012, it seems highly likely that it will achieve this before the end of the year.
"Lower end devices are driving sales of the platform as consumers seek value, resulting in growth rates of 6.6 percent in Italy, 3.5 percent in France and 2.3 percent in Great Britain. In Italy, Windows now holds a double-digit market share, 10.4 percent, a first in the European market."
RIM CEO Thorsten Heins told the crowd at the firm's big Blackberry Jam shindig last week that his firm would be in third place behind Apple's IOS and Google's Android, something that is now looking increasingly unlikely. Microsoft also has the opportunity to make up ground on RIM when handsets from Nokia, Samsung and HTC running Windows Phone 8 hit the stores next month.
For Nokia and its CEO Stephen Elop, Kantar's comments might help ease the pressure as the Finnish firm looks to Microsoft's mobile operating system to save it from sliding into the ditch. µ