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Oracle struggles to juggle red stack push with frenemy plans

Engineered systems could freeze out current partners like EMC
Tue Oct 02 2012, 01:29
Mark Hurd of Oracle

SAN FRANCISCO: ENTERPRISE VENDOR Oracle pushed its integrated hardware and software stack message at its Openworld show on Monday, playing down concerns that this will lock in users or create rifts with Oracle rivals that also happen to be its customers.

During his opening keynote at Openworld, CEO Larry Ellison took a swipe at software from SAP, IBM and EMC as inferior to Oracle products - a strange move especially regarding the latter firm, as EMC chief Joe Tucci is presenting at the show on Tuesday.

Referring to Oracle's latest Exadata X3 in-memory database product, Ellison quipped, "SAP has an in-memory machine that's a little bit smaller; we offer 26 terabytes of memory, they offer [a half] terabyte with Hana."

He added that Exadata outperforms IBM at one-eighth the price, while one rack of the Oracle database system is apparently cheaper than a maxed-out EMC VMAX 40k, EMC's enterprise storage product built for hybrid cloud environments, which launched in May.

Speaking at a media Q&A session on Monday, Oracle president Mark Hurd said that Oracle's decision to develop integrated systems was based on going for a best of breed approach - and obviously the firm thinks its own products meet this criterion far better that anyone else's, except in the processor area, it seems.

"We've got to be the best at every layer of the stack - best in database, best in middleware. We can show demonstrable benefits from the integration of our stack," he said. "But a lot of our hardware is Intel-based. We'll continue to build hardware on the best components available."


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