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AMD launches Appzone to bring Android apps to Windows

Might help Microsoft's Windows 8 app developer shortage
Fri Sep 28 2012, 09:58
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CHIP DESIGNER AMD launched its Appzone app store in a bid to push Android applications to its devices.

AMD is trying to get developers to use OpenCL in order to make use of its accelerated processor units (APUs) that feature GPGPUs, however it has taken different turn. The firm announced the launch of its Appzone app store to try to push Android applications that make use of its chips.

With AMD investing heavily in Bluestacks, a hosting company that is trying to develop a compatibility layer between Android applications and operating systems such as Windows, it was little surprise to hear that AMD's Appzone will be hosted there. AMD said it worked with Bluestacks to create the Appzone Player, which AMD claims supports thousands of Android applications.

Manju Hegde, corporate VP of Heterogeneous Applications and Developer Solutions at AMD said, "BlueStacks' cross-platform innovation bridges the Android and x86 application ecosystems, providing new opportunities for developers and better experiences for users. By collaborating with BlueStacks we are enabling software developers to more easily tap into the full capabilities of AMD's products, and providing millions of consumers with great experiences as they can now run Android apps on AMD powered devices."

While Hegde talked up the ability to run Android apps on Windows machines, there was no mention of how much of a performance hit is caused by running applications through the Bluestacks software layer. According to Bluestacks, Android developers do not have to change any code for their apps to run on Windows machines.

As AMD kept on repeating that its Appzone Player brings Android apps to PCs and tablets with AMD APUs, the firm has yet to get back regarding our queries about whether its Appzone Player will work on machines featuring Intel processors. Although AMD is expected to push its own hardware, rather than porting Android apps it might do well by offering an app store for anyone that uses OpenCL. µ


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