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Rupert Murdoch backs off war with Google

Will let his newspapers be indexed
Wed Sep 26 2012, 11:32
Rupert Murdoch

MEDIA MAGNATE Rupert Murdoch has backed down from blocking Google and says that he will let it index his newspapers.

Murdoch went to war on the internet search firm over how and when it peers into his content, going so far as to call it "a parasite" that "steals" his content.

Google was unimpressed by this, and Google CEO Eric Schmidt suggested that old media could not keep up in the new online world.

In reaction, Murdoch pulled up the drawbridge and jumped behind a paywall to stop Google from benefitting from his journalists' work, and then saw his newspapers' readerships fall.

"We're going to stop people like Google and Microsoft and whoever from taking our stories for nothing," he said two years ago.

However, The Telegraph reports that Murdoch has had a change of heart and will now let the firm back in with its indexing.

The report is light on details, and so far we have not received confirmation from News International.

Murdoch was rather glowing about Google earlier this month though, and, in a tweet about Google glasses, called them "genius". µ

 

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