CHIPMAKER Micron has announced that Michael Rayfield, formerly GM of Nvidia's mobile business, has joined the firm.
Micron, which is trying to buy bankrupt Japanese DRAM maker Elpida in a bid to become the second largest DRAM manufacturer, revealed that Rayfield has joined the firm to become VP of its Wireless Solutions Group. Rayfield will be responsible for the DRAM, NAND and NOR memory that ends up in mobile devices.
Rayfield was seen as one of the key employees at Nvidia that managed to secure design wins for its Tegra system-on-chip. Nvidia had recently lost out on being included in Amazon's Kindle Fire HD, however its chips power Google's Nexus 7 tablet and Microsoft's upcoming Surface tablet.
Micro president Mark Adams said, "Micron has the industry's broadest set of innovative memory products. Mike has the direct industry experience, relationships and leadership skill set that will help us leverage this portfolio in serving our mobile customers."
Micron will be hoping that Rayfield's experience flogging Tegra chips to some of the highest profile tablet makers will help its memory chips end up in high volume devices.
If the firm can pull off its deal with Elpida, it could find Micron branded chips in Iphones and Ipads along with Android devices. µ