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Game stores are adding BT WiFi to shops

Lets customers interact and buy more
Mon Sep 17 2012, 14:54

HIGH STREET gaming retailer Game has inked a deal with BT that will see it offering its customers free WiFi access while they graze its shops.

The firm, which earlier we thought was lost forever, said that the introduction of WiFi will let its customers interact with each other and discover new things to buy.

Game will be hoping that one of the first things that its new wireless customers do is download its new app. This, it said, will tell them about new games, show off reviews and launch special offers. The WiFi access and these new features will be rolled out before the Christmas holidays.

"The introduction of in-store WiFi signals a new level of customer experience and a major step towards achieving our vision of delivering excellence for the UK gaming community," said Game Retail CEO Martyn Gibbs.

"Just as in the music and home movie market, online has revolutionised the way we discover and access new video games. As a company we are constantly evolving, listening to our customers and adapting our approach to deliver for them." µ


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