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AMD is not limiting Seamicro from using Intel chips

Seamicro wants to sell what the customer wants
Mon Sep 17 2012, 13:50
Seamicro SM10000

SAN FRANCISCO: SERVER VENDOR Seamicro will continue to offer servers based on both AMD and Intel processors, with the firm saying it does not favour any particular CPU vendor despite being owned by AMD.

Seamicro pulled off something of a coup on the first day of Intel's IDF conference by launching its SM15000 server that supports Intel Ivy Bridge Xeon processors. However as the firm becomes more integrated in AMD's operations, Seamicro's CEO Andrew Feldman told The INQUIRER that it will continue to offer servers with both AMD and Intel processors.

Feldman, when asked whether the firm will continue to offer AMD and Intel based servers, told The INQUIRER, "We will continue to do that. That's a testament to [AMD] thinking different, and allowing a company they bought to continue penetrating a market instead of clipping their wings - that's a very smart decision."

Feldman also rejected the notion that AMD's management had issued a directive to only support its Opteron processors. He said, "I just launched a part [Intel doesn't] have any other server customers for. I just launched [Intel's] cutting edge Ivy Bridge part and what other customers do they have building servers with them? And of course not [regarding CPU vendor limits] - what they told us was build extraordinary things and we build with the new Opteron, which is a great part, and we built it with Intel parts."

As for whether Seamicro will be favouring - not limiting - any CPU vendor, Feldman said market forces drive production decisions. "We are selling to customers what the customers are asking for," said Feldman.

While Seamicro, now perhaps the most exciting part of AMD, is clearly one way for AMD to flog its Opteron processors, if Feldman and Seamicro want to generate revenue, market share makes it clear that customers will ask for Intel processors. For AMD, the good news is that it can also make money flogging Intel kit, if it doesn't let its pride get in front of earning profits. µ

 

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