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Steve Ballmer reveals that Microsoft's tablet will cost money

Somewhere between £200 and £500
Mon Sep 17 2012, 13:30
Microsoft chief executive Steve Ballmer

BOUNCY MICROSOFT CEO Steve Ballmer has refused to put a price on the Windows Surface tablet and has only given a ballpark figure of somewhere between £200 and £500.

What this means is that a Windows Surface tablet will cost more than an Android tablet, such as the Asus Nexus 7 for example, but less than an Ipad.

This puts it all alone in its own category of tablets that for easy reference we are calling the Confused and Late to Market also rans.

Ballmer was being interviewed by the Seattle Times when the question of the Microsoft tablet came up and he was asked whether Microsoft will compete with it on price or features.

Neither seems to be the answer. Though we aren't sure, we have to call Ballmer's response vague.

"We haven't announced pricing. I think we have a very competitive product from the features perspective. I think most people would tell you that the Ipad is not a super expensive device. (When) people offer cheaper, they do less. They look less good, they're chintzier, they're cheaper," he said.

"If you say to somebody, would you use one of the 7-inch tablets, would somebody ever use a Kindle (Kindle Fire, $199) to do their homework? The answer is no; you never would. It's just not a good enough product. It doesn't mean you might not read a book on it... If you look at the bulk of the PC market, it would run between, say, probably $300 to about $700 or $800. That's the sweet spot."

Our takeaway from this is that Microsoft will release a tablet. It will not be chintzy or cheap, but it won't cost what you'll call super expensive, and you might be able to do your homework on it.

We can't wait. µ


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