SAN FRANCISCO: SECURITY VENDOR McAfee showed off its Facebook photo digital restrictions management (DRM) software, which it called "a condom for your digital life".
As Intel desperately tried to talk up HTML5, McAfee joined Renee James, SVP of Intel's software and services division to talk up a piece of software that lets Facebook users install DRM on photographs uploaded to the social network to try to stop people from redistributing content. As McAfee concluded a short demonstration of the software, it claimed that "it is like a condom for your digital life".
Despite Intel executives being almost in need of CPR, McAfee's software looks interesting as a way to limit the distribution of personal information through social networks. McAfee claimed it can stop people from downloading, printing or sharing photographs, but it did not say how it intends to stop people from simply grabbing the frame buffer and dumping it into a imaging application.
McAfee's software, which the firm said it will launch at some point in the future, still doesn't stop Facebook from getting hold of photographs and making money from them. Thus the firm's "digital condom" is unable to protect against the biggest privacy threat. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home