SOFTWARE HOUSE Microsoft has announced plans to partner with music discovery service Shazam to make its ads more interactive.
Microsoft's new 'Beauty of the Web' advert featuring Alex Clare's Too Close track will allow customers to interact with it using their mobile phones. With the advert set to appear on The X Factor on Saturday, viewers will be able to use their Shazam mobile app to view live performances with Alex Clare and enter a competition to see him live.
Alex Clare owes a lot to the Shazam app. Following his song's airing on Microsoft's Internet Explorer promo material it received 1,792,594 Shazam tags globally and shot to number four in the UK charts.
Paul Davies, Microsoft head of consumer marketing said, "We're confident that by leveraging Shazam's reach of more than 11 million people in the UK we will continue to strengthen Internet Explorer's position as the browser that truly enables people to experience the web in all its beauty.
"The campaign will build on the growing success of the Internet Explorer brand and show users that Internet Explorer is the best way to experience their favourite sites."
This isn't Shazam's first expansion into the television market. The company inked a deal with American Idol in April, before landing a deal with British broadcaster ITV.
If you fancy getting involved, the Shazam app is available to download for free on Android, Blackberry, IOS and Windows Phone. µ
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