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AMD gets into cloud gaming with Ciinow investment

Wants a piece of game pie
Wed Sep 12 2012, 09:37
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CHIP DESIGNER AMD is kicking some cash into Ciinow, a cloud based games streaming firm.

Since AMD is putting money into the firm, Ciinow has said that it will use its AMD Radeon graphics cards. Both companies are excited by the deal, not least of all because they expect the games market to reach $81bn by 2016.

"Ciinow is on the cutting edge of online game streaming technology, and it's clear we share the same vision to drive the cloud gaming industry forward and ultimately provide the best gaming experience," said Manju Hegde, corporate VP of Heterogeneous Applications and Developer Solutions at AMD.

"AMD's investment signifies our mutual drive to liberate gamers from today's constraints and move us to the next era of digital content."

Ciinow said that AMD Radeon graphics cards will let it run its streaming games system with eight streams per server blade and up to 272 high-definition streams per server rack. This is expected to yield good concurrent performance for all of its subscribers for HD quality game streaming instantly from the cloud, providing ubiquitous game streaming across all subscribers, devices and access technologies.

"The combination of Ciinow's turnkey cloud platforms powered by AMD's best-in-class GPU hardware makes AMD an ideal technology partner for Ciinow," said Ron Haberman, CEO and cofounder of Ciinow.

Ciinow says that it will offer all kinds of games, including "Triple A titles".

AMD did not say how much cash it has invested. µ


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