THE APPLE RUMOUR MILL is churning out suggestions that the fruit themed vendor is getting ready to launch its own digital radio service.
Though not confirmed by Apple, such a service could be bad news for rivals like Pandora and Spotify, and could, if it's going to happen, be announced by the company as soon as next week.
Apple has an event slated for 12 September, which is next week, and while it's already pretty certain that it will announce the Iphone 5 then, it might announce some other stuff while it has the attention of the world's media.
We've asked Apple to comment, and so far it has not, but according to a report at the Wall Street Journal (paywalled) an announcement is pretty likely.
There we read that Apple is already in talks about getting music licences for such a service. The report has only "sources" behind it, but let's face it, Apple probably talks with recording studios every day since it launched its Itunes service and it probably knows a thing or two about music licensing.
Tying a rented music, pay as you go or ad-supported streaming radio service into Itunes could make a lot of sense for Apple, so it's very possible that it might announce something like that next week. µ