ONLINE RETAILER Amazon is finally bringing its Kindle Fire tablets to the UK.
Amazon CEO Jeff Bezos proudly proclaimed today that the firm's first generation Kindle Fire tablet captured 22 percent of the US tablet market, and announced that the company will start flogging its tablets to British consumers.
Bowing to popular demand, the firm revealed that its second generation Kindle Fire tablet will cost £129 in the UK, while the new 7in Kindle Fire HD tablet will be priced at £159.
Amazon's UK website already has the two tablets up for preorder with the 8GB WiFi Kindle Fire tablet priced at £129, with no option to buy the 3G variant. The firm will sell only its 7in model of the Kindle Fire HD tablet in the UK, and will offer the 16GB version for £159, while the 32GB version will be priced at £199.
The company also revealed that its updated low-end Kindle ebook reader will cost £69, a direct dollar-to-pound sign replacement from the US edition. However there was no sign of the Kindle Paperwhite on Amazon's UK storefront at press time.
Amazon said orders will be served on a first-come, first-served basis with both the Kindle Fire and Kindle Fire HD tablets shipping on 25 October. The firm did not post its 8.9in model Kindle Fire HD tablet on its online storefront in the UK. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home