A LENEVO EXECUTIVE has applauded Microsoft's Windows 8 powered Surface tablet, saying it shows that the company has confidence in its upcoming operating system.
Speaking at IFA in Berlin last week, Gianfrano Lanci, head of Lenovo for Europe, the Middle East and Africa (EMEA) told attendees that, unlike some companies, he's happy that Microsoft is launching its own tablet.
"I think it's very welcoming if other people, including Microsoft, [make] Windows 8 tablets. I think it's also proof that they really believe that with Windows 8 they can become a serious player in the tablet arena," Lanci said at the Berlin conference.
"And to have Microsoft doing that, I think it's a good advertisement for us and other OEMs. [Lenovo is] not negative at all about this move."
Gartner analyst Carolina Milanesa agreed, telling The INQUIRER that the upcoming Microsoft Surface is nothing but a good thing for the Windows 8 tablet market.
"I think that is a strong statement from Microsoft that they believe in the tablet market and in Windows 8, and that they want to continue to have a strong presence in the next phase of computing," said Milanesi.
"It is also a message to the OEMs about the kind of hardware they want to see on the market."
As a message to firms not so happy with Microsoft's own-brand tablet, such as Acer, Milanesi adds that the Surface won't hinder competition in the Windows 8 tablet market.
"Yes, it is one more product [for] the partners competing against [Surface] but considering the limited channel I do not think that is a big problem," Milanesi added.
"In reality, if the product is well received then the marketing push around it is going to benefit the ecosystem as a whole." µ