ONLINE RETAILER Amazon has opened its Appstore in the UK and is offering subscribers access to one free mobile application a day.
We have tried it out and so far so good. It is not unlike any other app store that we have used and to access and download from it we just had to visit Amazon, where a splash page told us of its existence, then click another mobile link, and then accept the Appstore app as a download. We did this on a Nexus 7, the Google tablet made by Asus, and it all worked fine.
Amazon offers users a free app a day and on launch it was Angry Birds. The range and prices of games are comparable to other stores and Angry Birds, which has now reverted back to being paid for, costs 63p for the ad free version.
Amazon is predictably excited at its launch, which follows the availability of its cloud storage system in Europe earlier this week and comes in advance of a big announcement that's due on 6 September.
"We evaluate and test games and apps before making them available in the Appstore so we ensure customers have a great experience with the games and apps they purchase," said Jim Adkins, VP of Amazon Appstore.
"Amazon has spent years developing innovative features that help customers find and discover the products that are right for them and have applied that know-how to the Amazon Appstore. We're delighted to extend that experience to our European customers."
As well as launching the Appstore in the UK, Amazon has also opened its doors in other locations. If you are in Germany, France or Italy, look out for the "App-Shop", and if you are in Spain say Hola to "Tienda Apps". µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home