BERLIN: JAPANESE PHONE MAKER Sony unveiled three Xperia smartphones at the IFA electronics Trade show in Berlin today, the Xperia T, V and J.
The Xperia T is Sony's new global flagship that the firm says delivers "the best high definition experience in a smartphone to date".
It has a 4.6inch display powered by Sony's Mobile Bravia Engine supporting full HD 1080p and a 13MP fast capture camera with 16x digital zoom and Sony's Exmor R image sensor.
On the inside, the Xperia T has a 1.5GHz Qualcomm Krait dual-core processor, 1GB of RAM, a 1850mAh battery and runs Android 4.0 Ice Cream Sandwich.
Sony claims its best feature is that it can connect to other Sony devices, such as speakers, with just one touch using Smarttags via built-in NFC.
Sony also said that the Xperia T will be the official smartphone of the new James Bond movie, Skyfall, which will come out later this year.
Sony's Xperia V is Sony's LTE enabled smartphone aimed for those countries lucky enough to have access to 4G data plans.
It will have similar specifications to those of the Xperia T with a 1.5GHz CPU, 13MP camera and NFC technology, running Android 4.0 Ice Cream Sandwich.
What's unique about the Xperia V is that it is waterproof, coming with the "highest level of water resistance in a smartphone".
Last and probably least is the Xperia J offering a 4in FWVGA display, a 5MP camera and black, gold, white and pink colour options at "a competitive price point".
Sony didn't reveal any pricing or release date for the devices, but we suspect that they will all be released around the same time, in time for Christmas. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home